✨Poof!

Is a creative digital brand, focused on visual systems, content design and communication tools for online communities and content teams.

Created alongside my work in community building and chat operations, Poof! translates complex ideas into clear, structured and usable visual assets. The brand reflects my approach: with intention, consistency, attention to user experience and most importantly, aligned with brands value.

What I built through Poof!:

A fully illustrated brand mascot used as a visual anchor
An unified visual system (color palette, UI elements, layout)
Digital templates to enhance user's trust and loyalty.
Defined Tone of Voice aligned with brand guidelines
Visual assets for demos, presentation and product previews
Promotional and communication materials designed to support user trust and clarity

Role: Brand Design · Illustration · Content Systems · UX C

Why it matters:

Poof! demonstrates my ability to design scalable visual systems, support communication through design, and turn abstract concepts into functional, polished digital tools

✨ Poof Pro - a more advanced toolkit with deeper structure, enhanced communication flows, and customizable systems for growing teams

✨ Poof Ultra - the complete powerhouse: premium templates, detailed workflows, polished assets, and strategic tools for full-scale community, engagement and brand alignment

Together, these three collections represent how I blend creativity, structure, and community insight into accessible, high-impact digital resources.

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✨Poof!

Is a creative digital brand, focused on visual systems, content design and communication tools for online communities and content teams.

Created alongside my work in community building and chat operations, Poof! translates complex ideas into clear, structured and usable visual assets. The brand reflects my approach: with intention, consistency, attention to user experience and most importantly, aligned with brands value.

What I built through Poof!:

A fully illustrated brand mascot used as a visual anchor

An unified visual system (color palette, UI elements, layout)

Digital templates to enhance user's trust and loyalty.

Defined Tone of Voice aligned with brand guidelines

Visual assets for demos, presentation and product previews

Promotional and communication materials designed to support user trust and clarity

Why it matters:

Poof! demonstrates my ability to design scalable visual systems, support communication through design, and turn abstract concepts into functional, polished digital tools

Together, these three collections represent how I blend creativity, structure, and community insight into accessible, high-impact digital resources.